Men are far more likely to get skin cancer than women.

​

They view putting it on as unmasculine and they're far less likely to ask their mates to help them with it.

​

So we partnered with Piz Buin to create Hiz Buin, a suncream specifically designed to challenge the male stigma of sun cream. And then we got best mates Tom and Casey from Love Island to show how to use it.