CANON
AUTOFOCUS

Canon created a lamp that has a speaker built in. It was a nice lamp and speaker but why the world's leading camera company had made it wasn't immediately clear.

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We needed to find a way to launch this slightly unexpected product, that felt true to Canon's photographic heritage but heroed the lamp-speakers capabilities.

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Photograpehrs spend hours editing so we created the Autofocus album, a set of tracks crafted with the British Academy of Sound Therapy, designed to help them concentrate during that gruelling process. Simply connect your phone to the lamp-speaker, hit play on Autofocus, and slip into an editing trance.

COVERAGE

Playlist added to

COVERAGE

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